It is a great joy to be your own boss and own a personal veterinary practice. It is important though to remember that there is a lot of competition from other veterinarians. How can you continue to have success in your business? In order to keep customers happy its important to make constant improvements to your practice and office. The following upgrades can help you to ensure you are making the best updates possible in your field.
Be Modern With Reminders
At one time the best way to keep in touch with your clients was to send out postcards to let them know their pets were due for an exam, vaccination or test. While this is something you should still do, Its good to remember that in today's world there are better ways to get ahold of people. Most people these days set their reminders on their smartphones so what you can do is set up your practice to send text message reminders to your customers.
There are a bunch of options for software that automates these reminders for you. This will save your staff a huge amount of time so that they can focus on other projects. Many of these reminder programs will integrate with the schedules you create, which will allow you to automatically send reminders to clients who are due for an appointment and even send reminders to those who have an upcoming appointment. Theres no need to worry about upset clients because they can always opt out off reminders if they want to.
Upgrade Your Anesthesia Machine
Pet owners tend to be nervous about their pets going under anesthesia in order to perform a surgery. To help put the pet and owner at ease, its best to upgrade your anesthesia machine to a modern and up to date model. New veterinary anesthesia systems are more sleek and take up a lot less storage. They are also much more advanced, making them safer and easier to monitor and adjust for each pet. Once you make the upgrade, be sure to let your customers know that their pets' anesthesia will be provided in the most safe and easiest way to control possible.
Keep the Waiting Room up to date
It is very important to have up to date veterinary equipment, but if you think about it much of your clients' time is actually spent in the waiting room. The experience while waiting will help them appreciate their experience as a whole with your clinic. Updates can be simple and include things like a new coat of paint, updated cabinet fixtures, and good lighting. Make sure that the furniture in the waiting room is comfortable and nice looking. While optional, it would be nice to consider adding a coffee and water station, keep an updated selection of magazines, and keep supplies like tissue boxes handy at all times.
By investing in these small upgrades, you will be able to beat out the competition and keep your clinic up to date, which will help you to stand out and keep your business growing.